Smallest details make the biggest difference, which is why well-crafted search engine strategy spells success.
You see uniformed security guards every day at the mall, guarding gated community entrances, in large office buildings and hospitals, and on school campuses. They protect lives and property.
One of Arizona’s top security providers is Trident Security. They are renowned for providing rigorously trained and thoroughly screened security officers for a variety of clientele.
Last year, Trident was struggling with one small detail, their search engine presence, so they contacted Newhouse Studios to help them get to success.
Project Results
Newhouse Studios partnered with a design firm to create a new web site for Trident Security. As part of the work completed for this project, Newhouse Studios consulted extensively with the design firm in the project to guide them in best web design practices. Newhouse Studios created a search engine strategy, wrote content and optimized the site for search engine friendliness. The resulting site ranks high on the top page for multiple high-target terms.
Process
Discovery
When partnering with a designer, we find out before the project begins what role that designer would like us to play. Sometimes we are behind-the-scenes coders and optimizers and have no involvement in the design. In this site’s case, we consulted with the designer, guiding her as to what would and wouldn’t work in a site design. We also met with the client and the designer to do an intake session that involved evaluating their needs based on their business goals and based on their experiences with past iterations of their company’s site.
We did an online competitive and keyword analysis, which established the direction of each page’s content and helped reign in some of the more general goals expressed while interviewing the client.
Content Creation and Design
We partnered with LDH Consulting to write the content and further establish online positioning goals. While working with the client, LDH took our findings and used it to write material that would be useful and searchable for potential clients and employees.
Development and Quality Assurance
Working with the designer’s site prototype, we coded the site in a search-engine friendly format that coordinated with goals established during the discovery process. During the development process, the web site was also tested across PC and Mac platforms in the leading browsers for behavior consistency.
Search Engine Optimization and Training
Trident’s site was optimized to be especially friendly to local search queries for security companies and security guard employment. Trident received training from us to understand which pages were receiving traffic from search engine traffic and how the site visitors were navigating through the site.
