Project Results
Search engines are one of the biggest tools to bring new customers to your business….and sometimes even getting current customers to your current site.
ERC & T was struggling with this first hand and needed aid.
ERC & T offers on-location, health and safety training for businesses all over Arizona. Their training services ranges from basic CPR and first aid to highly specialized safety training, such as Hazardous Materials and Emergency Response Team training and certifications.
ERC & T was having trouble with SEO rankings and results with their old website. The site was functional, it was information filled, but those aspects alone were not returning new customers, class registration, or sales, so they contacted Newhouse Studios for help.
We evaluated their old site and first focused on search engine optimization (SEO). In addition to a search engine strategy, new content was written and the site was designed with a very easy-to-navigate system, highlighting the broad offerings of ERC & T. After the launch of the new site, ERC & T got the first-page rankings in Google for many high-priority search terms.
Process
Discovery
The first step we took was to learn about ERC & T’s business goals; they wanted to increase class registration so they could in turn offer more class times, and to fully represent all of their offerings in their marketing materials, including the website. Their desired demographic was discussed, which was the basis of our research process for their online strategy.
After we felt we understood ERC & T’s needs, competitive research was conducted and a search term analysis was conducted to form the basis of the content for the new site.
Content Creation and Design
Using the findings of our research, new content was written for all pages of the web site and designs were presented using the new content to drive the organization of information. Prior to the site being coded, a prototype of the site was created to verify functionality and assess usability.
Development and Quality Assurance
Using the prototype as a foundation, the web site was coded in CSS/HTML and validated according to current web standards. During the development process, the web site was also tested across PC and Mac platforms in the leading browsers for behavior consistency.
Search Engine Optimization and Training
Once the site was coded, behind-the-scenes search engine optimization techniques were applied to the site, unique for each page based on the content and the findings from our search engine strategy.
ERC & T received training in how to understand their online statistics and evaluate whether their content was reaching the goals set forth at the beginning of the project.
