Do you know what a pool pop is? Most people don’t….until it pops up that you need a pool pop up.

Cheap Pool Pop Ups provides nothing but in-floor pool pop ups and complementary supplies at low prices. Their website design came in two phases – phase 1: we initially developed their web site and shopping cart. Phase 2: we created a search engine optimization campaign that involved creating new pages with content as well as re-writing existing content and optimizing all pages based off of our strategy.

Project Results

Newhouse Studios’ campaign brought a 600% increase in traffic over 60 days following the launch, compared to the previous 60 days and their sales increased by 400% in the same time period and their business has continued to grow.

Process: Phase II

Discovery

During the second phase of this project, an extensive analysis was conducted within the swimming pool industry to determine the most viable subject matter and search terms to work into new, relevant pages that would draw those most likely to purchase their product to the site.

Content Creation and Search Engine Optimization

Our research was used as the basis for the new web site content. The site was reworked slightly to include navigation to the new pages and search engine optimization techniques were applied to the site, unique for each page. The optimization techniques employed were tailored to the content and the findings from our search engine strategy research. Training was provided in how to understand which pages were receiving the most visits and which search terms were driving traffic to their site through search engines.